Social Video To TV Series

Written By Liz Favini

The Journey:

As the creative force behind Still A Mystery, a social video series dedicated to unsolved cases, I set out to engage Investigation Discovery fans and spark social media buzz. To my delight, it was an immediate and runaway hit. Season 1, which launched on ID’s Facebook page, saw over half its episodes surpass 1 million streams. Facebook Watch commissioned  2 additional seasons.

The series' popularity prompted ID to transition Still A Mystery to television. As Executive Producer, I oversaw the creation of the show at an unprecedentedly low cost-per-hour, without sacrificing network ratings.

For the TV premiere, I implemented a social-first promotional strategy that created a social media -> television -> social media feedback loop for our fans. Still A Mystery exemplifies platform-agnostic content, achieving true 360-degree success for five-plus seasons.

The Results- Social Video Series:

  • 25M Facebook Streams

  • Reached 200M+ Users

  • 100K+ Shares

  • 170K Engagements

  • 7.7M Facebook Series Page Followers

  • Over 50% of Episodes Surpassed 1M Streams

The Results- TV Series:

  • +10% Premiere Average for P25-54 in Time Slot

  • 5 Successful Seasons on Linear TV and Streaming

  • Blueprint for Replication With Several Other Digital Series

Liz Favini https://elizabethfavini.squarespace.com/
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