10 Mega-Viral Videos, $0 Paid Budget
The Challenge:
To amplify awareness, especially among Millennials and GenZ, I was tasked with creating social video content for Investigation Discovery that would reach outside of the existing social audience without allocating any budget for paid promotion.
10
Videos
255M
Video Views
3M
New Fans
The Strategy:
Craft unique, attention-grabbing, and highly shareable content, eliciting powerful emotions in viewers while aligning with the brand's message.
Weave compelling narratives within the videos, connecting with the audience.
Capture viewer attention within seconds by putting a hook right at the top, compelling them to keep watching.
Tailor video content for each platform, adapting to best practices.
Time content to coincide with trending topics or events for maximum relevance.
Engage with the audience by responding to comments and messages, fostering a sense of community.
The Results:
10 Megaviral Videos Driving 255 Million Video Views
14.4 Million Engagements
3+ Million New Fans / 30K+ New Subscribers
$0 Paid Marketing Dollars
